HAND
LETTERING
For Kikoko’s summer Wild & Free campaign, I designed custom lettering for the words Wild & Free that would be paired with an image and used on social media. The lettering is inspired by natural botanical elements growing wild and free within the shape of the letterform. Visual elements used include feminine figures, teapots, teacups and little creatures. This later inspired a series of subsequent words that were utilized in Kikoko’s social media and print marketing.
Print and digital campaign
I combined the illustrations I created with the photos from the campaign shoot to design print and digital posters that were used at participating dispensaries and across Kikoko’s social media platforms.
